Dreamforce 2017 is over and we’re as excited as ever! Here’s our list of the top five features to look forward to, all aiming to create a more tailored Salesforce experience for users and customers:
Companies can increase Salesforce adoption and usage with their own custom-branded mobile apps. With a low-code setup wizard and point-and-click functionality, businesses can extend their brand’s look and feel to mobile apps built on the Salesforce Lightning App, and publish them on Apple’s App Store or the Google Play Store.
If your organization has not already migrated to the Lightning platform, now is the time! myLightning is the future of Salesforce, allowing companies to custom-brand their apps with logos and desired colour schemes. Dynamic Pages will provide a tailored experience for each user, depending on their data. Lightning Flow, a new automation tool, will help streamline processes by performing the needed actions on an app. Stratus360 is lightning accredited meaning we are a team of Lightning experts so connect with us to learn more
Point, click, predict! myEinstein empowers users of all skill levels to build custom AI-powered apps. With simple clicks, the declarative setup guide walks users through building, training and deploying AI models using structured and unstructured Salesforce data. myEinstein services include: Einstein Prediction Builder and Einstein Bots. Einstein Prediction Builder allows users to create custom AI models to predict business outcomes. Einstein Bots enable users to build, train and deploy service chatbots to communicate with customers, freeing up customer service personnel to focus on more complex inquiries.
myIoT allows businesses to manage all aspects of the customer journey (sales, service, marketing, etc.), with customers at the centre of attention. With IoT, companies can understand their customers by collecting, analyzing and sending real-time IoT data about product usage and customer behaviour straight to Salesforce. With myIoT, users can be proactive in building exceptional customer experiences by creating rules-based automation for the connected devices in their organization. myIoT relies on low-code orchestration and point-and-click functionality. By improving knowledge of the customized customer journey, sales professionals can more proactively engage customers at the proper point in the sales cycle.
myTrailhead is a super-training tool that can now provide company and industry-specific training, in addition to helping users build their Salesforce skills. Companies are now able to customize the Trailhead learning platform, by adding content and branding specific to their organization with the Trail Maker setup guide. Customizable user profiles and leaderboards gamifies and makes learning fun leading to skyrocketing adoption levels.
If that wasn’t enough to excite you, Salesforce announced that it would be using Google Cloud Platform to expand its infrastructure. As such, eligible Salesforce customers will receive one year of G Suite licenses for free. This partnership marks the integration of Salesforce with Google Analytics, which is expected to provide paramount insights from a customer data analysis point-of-view.
If your organization has not already migrated to Lightning, now is the time!
Call our Lightning accredited team for your free consultation.